For SME sellers across Nigeria

Turn your WhatsApp hustle into a real storefront.

One shareable link, a catalogue buyers can actually browse, and a branded invoice for every order. Built for the sellers running skincare, makeup, supplements, personal care, and fashion businesses straight from their phone.

Start your free trial₦2,500/month · 14 days free · no card required
Etúrà illustration

Built by a team with hands-on experience powering thousands of sellers and buyers across Nigerian e-commerce.

2,000+

Sellers supported

10,000+

Buyers reached

99.9%

Accurate invoices

20+

States covered

One platform, three worlds.

Whether you're selling shade-perfect makeup, wellness products, or the latest fashion pieces, Etúrà gives your catalogue the fields and structure it actually needs.

Beauty & Cosmetics

Shade and variant fields, expiry/batch notes, and a shade-swatch storefront that looks the part.

SkincareMakeupHaircareFragrance

Wellness & Personal Care

The same fast catalogue and invoicing tools, sized right for supplement and hygiene sellers.

SupplementsWomen's HygieneMen's HygienePersonal Care

Fashion & Accessories

Clothing, footwear, bags, and jewelry — with the same fast catalogue and invoicing tools.

ClothingShoesBags & AccessoriesJewelry & Watches

Three steps. That's it.

01

Add your products

Photos, prices, shades, stock — whatever your category needs, in a form that only asks what applies.

02

Share your link

Drop your storefront link on WhatsApp Status, your bio, wherever your buyers already are.

03

Get paid, properly

Build an invoice in seconds, send it straight to their WhatsApp, and track what's paid.

Everything the trial-and-error tools skip.

A storefront that looks the part

Not a screenshot dump — an actual page buyers can browse by category.

Branded invoices

Itemised, with your logo, sent straight to WhatsApp — no more typed-out order summaries.

Discounts & bundles

Run a promo with real strikethrough pricing, or package products into a priced set.

Inventory that warns you

Stock counts drop automatically per sale, with a low-stock flag before you sell out.

WhatsApp-native, always

No app to install, no new inbox to check — buyers reach you exactly how they already do.

Built for both verticals

Beauty or wellness, the fields, categories, and storefront adapt to what you sell.

Questions, answered.

A shareable storefront link plus branded invoicing for beauty, wellness, and fashion sellers who run their business mostly through WhatsApp. No coding, no separate website needed.

One plan. No surprises.

Cheaper than the general-purpose commerce apps, because you only get what you need.

₦2,500/month

or ₦25,000/year — save two months

  • Storefront + branded invoicing
  • Bundles, discounts, inventory tracking
  • Beauty or Wellness catalogue fields
  • 14-day free trial, no card required
Start your free trial

What sellers can expect.

A link that actually converts

Buyers browse a real catalogue by category instead of scrolling a WhatsApp Status. That's the kind of first impression that turns a message into an order.

Fewer "how much is this again?" messages

A branded invoice with your prices and payment details means less retyping the same information for every buyer.

One place to see how you're doing

Storefront views, transaction volume, and stock levels in one dashboard. No more guessing what's selling.

Your shelf, online, this week.

Set up your storefront in minutes and see what a real catalogue link does for your orders.

Get started free